EE 215 - The Psychology of Loyalty - Rising Star Pick - Squid

Squid, the loyalty app you've seen popping up in coffee shops all over Ireland is my rising star pick for Season 10.

I sit down with Matthew, co-founder & CEO to discover why no company has managed to crack the loyalty space.

Their concept is simple, tap your phone when you get a coffee instead of fiddling with paper cards and use an app to get rewarded.

Keep an eye on this company as they are one to watch closely.

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Music by Andrew Applepie