EE 88 - Féilim Mac An Iomaire - Founder of Splanc PR
As the head of PR at Paddy Power, Féilim has been behind some of the most talked-about marketing campaigns in Irish history.
He made his first viral sensation when marketing himself as Jobless Paddy, a campaign that landed him his dream job at Paddy Power.
He now runs his own agency, Splanc PR where he is the creative brains behind campaigns like the recent Now TV, Hurley versus Hurl debate.
As a bonus, Féilim unleashes his creative brilliance by giving us a masterclass in PR & marketing that you can apply to your own business.
Paddy Power Campaigns mentioned in the pod
Paddy Power reacting to the news Costa had failed a cleaning inspection.
The infamous Oscar Pistorius Paddy Power campaign.
Paddy Power wrapped one of their shops in bubble wrap during an Ireland v England rugby match.