EE 307 - Mentor Moment - Find Your Niche - Matthew Coffey, co-founder of Squid Loyalty

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Our mentor this week is Matthew Coffey, the co-founder of Squid Loyalty.

Matthew shows us how to tackle a massive problem and develop the niche of your business.

Squid Loyalty is going after a global problem so in this episode, we break down the logical plan Matthew and his co-founder Katie used to carve out their niche.

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Music by Andrew Applepie